Google Ads and Analytics Certification Exams

Which ad rotation setting shows all ads in an ad group, even those with a lower clickthrough or conversion rate? ·            Optimize for conversions ·            Rotate indefinitely ·            Rotate evenly ·            Optimize for clicks Correct Answer is : •               Rotate evenly Source: https://academy.exceedlms.com

You manage the campaigns for a client that runs a wine tour business in Florence. The ads have stopped showing on Google. If the budget is limited, what might help make sure the ads show? ·            Raise the target cost-per-acquisition (CPA) bid ·            Use target outranking share bidding ·            Improve the quality of the campaigns' keywords by making sure they're relevant to the ads' text and landing pages ·            Use accelerated delivery to show the ads throughout the day to make sure that the entire budget isn't spent in the morning Correct Answer is : •               Improve the quality of the campaigns' keywords by making sure they're relevant to the ads' text and landing pages Source: https://academy.exceedlms.com

You have an online electronics business and you’ve set up an ad group for digital cameras. What keywords could make this ad group as effective as possible? ·            Brand names of your top competitors’ cameras ·            Words in your ad text, like model names of digital cameras ·            General phrases related to photography, like "camera lens" and "camera base" ·            Words from headlines on your website, like “electronics” and “sale on cameras” Correct Answer is : •               Words in your ad text, like model names of digital cameras Source: https://academy.exceedlms.com

Based on Ads editorial and professional requirements, which headline is most likely to generate clicks? Based on Adwords Editorial and professional requirements, which headline is most likely to generate clicks? ·            “Free shipping on CuStOm Ts” ·            “Custom Tees, Click Here” ·            “Design Your Own T-shirt” ·            “We sell custom t-shirts!” Correct Answer is : •               “Design Your Own T-shirt” Source: https://academy.exceedlms.com

In order to differentiate ads from those of competitors, advertisers should: ·            mention competitor offers and prices ·            use special characters, such as asterisks or hashtags ·            use exclamation points and words in all capital letters ·            include prices and promotions Correct Answer is : •               include prices and promotions Source: https://academy.exceedlms.com

According to Google data, among consumers who conduct a local search on their smartphone, how many then visit a store within a day? ·            About 10% ·            Nearly everyone who's ready to buy ·            About 50% ·            About 20% Correct Answer is : •               About 50% Source: https://academy.exceedlms.com

If your campaign’s daily budget is US$20, how much of your budget can be spent to show your ads on certain days, based on fluctuations in traffic? ·            Up to US$20 ·            Up to US$21 ·            Up to US$30 ·            Up to US$24 Correct Answer is : •               Up to US$24 Source: https://academy.exceedlms.com

You have a budget of US$75 per day for your client’s Search campaign, and you’d like to set a maximum cost-per-click (max. CPC) bid of US$1. How can you validate that this is the right bid amount for getting the most clicks? ·            Try various CPC amounts to determine the average ·            Bid across multiple ad groups to determine the average ·            Use bid simulators to see CPC estimates ·            Raise your max. CPC to US$3 to cover possible competitive bids Correct Answer is : •               Use bid simulators to see CPC estimates Source: https://academy.exceedlms.com

An advertiser who sells designer dresses is selecting a landing page to pair with ads for a collection of spring dresses. A good landing page would show: ·            spring dresses in several colors ·            a single best-selling dress ·            a catalog of spring and summer dresses ·            top-selling dresses for all seasons Correct Answer is : •               spring dresses in several colors Source: https://academy.exceedlms.com

You manage the campaigns for a baby stroller manufacturer that sells its products online and through large retailers. To calculate the total profits from these campaigns, you should: ·            estimate revenue based on the value of a click, factor out gross margins, and subtract Ads costs ·            estimate revenue based on in store sales, factor out gross margins, and subtract Ads costs ·            estimate revenue based on online sales, factor out gross margins, and subtract Ads costs ·            estimate revenue based on the value of an Ads customer, factor out gross margins, and subtract Ads costs Correct Answer is : •               estimate revenue based on the value of an Ads customer, factor out gross margins, and subtract Ads costs Source: https://academy.exceedlms.com

An advertiser implements target cost-per-acquisition (CPA) bidding and notices that the campaigns are receiving fewer conversions. What could help increase the number of conversions? ·            Specify the bid amount for each individual campaign ·            Set the campaign budget to a 30-day cycle ·            Try a different automated bid strategy ·            Increase the target CPA bid Correct Answer is : •               Increase the target CPA bid Source: https://academy.exceedlms.com

You're the account manager for a client who wants to increase reservations at her boutique hotel. You've been manually managing the bids for her campaigns, and you’re looking for ways to save time and optimize. How can you most effectively do this? ·            Apply target cost-per-acquisition (CPA) bidding to drive conversions at her desired CPA ·            Continue to manually set the bids to focus on driving clicks to the site in order to drive conversions ·            Create 2 separate campaigns that include a mix of brand keywords and highly targeted keywords, and apply maximize click bidding to each campaign ·            Create 1 campaign and apply target search page location bidding to drive visibility and reservations Correct Answer is : •               Apply target cost-per-acquisition (CPA) bidding to drive conversions at her desired CPA Source: https://academy.exceedlms.com

What information does a target cost-per-acquisition (CPA) bid strategy need in order to find the optimal cost-per-click (CPC) bid for an ad each time it's eligible to appear? ·            Forecast data ·            Historical conversion data ·            Test conversions ·            Manual bid changes Correct Answer is : •               Historical conversion data Source: https://academy.exceedlms.com

A client is asking you why he should evaluate the number of clicks on his search ads relative to the number of impressions received. What should you tell him? ·            He can better understand what happens after potential customers click his ads ·            He can better understand whether potential customers find his ads appealing ·            He can get an idea of how many people who've seen his ads actually became customers ·            He can get an idea of how many people double clicked his ads Correct Answer is : •               He can better understand whether potential customers find his ads appealing Source: https://academy.exceedlms.com

An advertiser enables target cost-per-acquisition (CPA) bidding and notices that conversions decrease. What might cause this? ·            The target CPA bid was higher than the recommended amount ·            The target CPA bid was lower than the recommended amount ·            The conversion tracking code snippet was not added to the site ·            The cost-per-click (CPC) bid was lower than the recommended amount Correct Answer is : •               The target CPA bid was lower than the recommended amount Source: https://academy.exceedlms.com

Jonathan, who has a Bay Area sailing excursion business, notices that his text ads show below a competitor’s in search results when people enter keywords like “sailing excursions on San Francisco Bay.” Which automated bid strategy could help him attain the top position? ·            Maximize clicks ·            Enhanced cost-per-click (ECPC) ·            Target outranking share ·            Target return on ad spend (ROAS) Correct Answer is : •               Target outranking share Source: https://academy.exceedlms.com

You're working on the bidding strategy for a Search Network campaign. If the cost-per-conversion for mobile is lower than for desktop, how might you optimize the bidding strategy to increase the number of conversions? ·            Decrease the mobile bid adjustment for the campaign ·            Increase the mobile bid adjustment for the campaign ·            Decrease the number of mobile-optimized text ads ·            Increase the number of mobile-optimized text ads Correct Answer is : •               Increase the mobile bid adjustment for the campaign Source: https://academy.exceedlms.com

Which report and metric should you analyze to see how often your client's ads are showing above search results in comparison with other advertisers? ·            Ad average position metric from the paid & organic report ·            Ad group data that you customize with the Report Editor ·            Average position metric from the Auction Insights report ·            Top of page rate metric from the Auction insights report Correct Answer is : •               Top of page rate metric from the Auction insights report Source: https://academy.exceedlms.com

A successful Google Ads text ad: ·           ties the call-to-action to the landing page ·           has a wrapping headline and at least 2 paragraphs of text ·           mentions at least 4 key selling points ·           talks about the advertiser's reputation Correct Answer is : •               ties the call-to-action to the landing page Source: https://academy.exceedlms.com

A new client wants to promote his 3 Indian restaurants, in different areas of London, to people searching for places to eat. How might you organize his account? ·           Create 1 campaign with an ad group for each menu item ·           Create 1 campaign with an ad group for each restaurant location ·           Create several campaigns with 2 ad groups each: dine in and takeout ·           Create 1 campaign with an ad group for all restaurant locations Correct Answer is : •               Create 1 campaign with an ad group for each restaurant location Source: https://academy.exceedlms.com