Google Ads and Analytics Certification Exams

Your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products. You recommend using the Search Network with Display Select because the Display Option: uses keywords to target web pages with relevant content and uses predictive models to determine which pages are most likely to result in conversions optimizes keywords and applies affinity targeting conversion models to target ads uses dynamic placement to target web pages and applies predictive conversion models to target ads optimizes affinity targeting to place ads on all relevant web pages Correct Answer is : uses keywords to target web pages with relevant content and uses predictive models to determine which pages are most likely to result in conversions Source: https://academy.exceedlms.com

Your client has a cupcake shop in a hard-to-find alley in San Francisco. She’s advertising on the Display Network. What’s the best way to help people find her? Add a location extension to her ad Advertise on the Search network as well as the Display Network Add a map showing her location to her ads Prominently feature her street address in bold text Correct Answer is : Add a location extension to her ad Source: https://academy.exceedlms.com

If one of your display ad groups isn’t serving due to incorrect target and bid settings, what should you do? Set the targeting for the campaign to “Target all” and resubmit the ad Set the targeting for the ad group to “Target all” Set the targeting for the ad group to “Broad reach” Set all targeting for the ad group to “Observations” and at least one targeting method to “Targeting” Correct Answer is : Set all targeting for the ad group to “Observations” and at least one targeting method to “Targeting” Source: https://academy.exceedlms.com

An advertiser who wants to target specific categories of video content on the Display Network should: add the keyword ‘video’ to the campaign target the Search Network use video ad use the AdWords for Video Tool Correct Answer is : use video ad Source: https://academy.exceedlms.com

Someone browsing the Internet sees a Google Ads display ad for laptop computers on a Display Network site, but doesn't click on it. Two weeks later, she's interested in buying a laptop and decides to visit the site from the ad. She finds the site by doing a Google search, goes directly to it, and buys a laptop. In this scenario, view–through conversions would be valuable for the advertiser because it could: •             track the number of people who saw the ad but didn't convert •             track the IP addresses of people who saw the ad •             measure the number of conversions associated with ad impressions •             measure the number of potential clicks associated with ad impressions Correct Answer is : measure the number of potential clicks associated with ad impressions Source: https://academy.exceedlms.com

Which ad format is easiest to create and edit, and has the widest reach on the Display Network? ·            Text ads ·            Display ads ·            Video ads ·            Rich media ads Correct Answer is : Text ads Source: https://academy.exceedlms.com

If an advertiser chooses to run ads in image formats, Google will: ·            display these ads on the Search Network ·            charge an additional fee to serve these ads ·            require that cost–per–thousand impressions (CPM) bidding be used ·            display these ads on the Display Network Correct Answer is : display these ads on the Display Network Source: https://academy.exceedlms.com

“Engagement” with a Lightbox ad on a mobile phone or tablet is achieved when someone: ·            hovers their finger over the ad for at least 2 seconds ·            expands or interacts with the ad ·            watches the ad twice in a row ·            watches the ad for at least 2 seconds Correct Answer is : expands or interacts with the ad Source: https://academy.exceedlms.com

You might choose to use preferred layouts for dynamic display ads if your client: ·            doesn’t care if Google Ads chooses the layouts and features ·            wants to choose the layouts and features ·            wants to choose the features but not the layouts ·            wants to choose the layouts but not the features Correct Answer is : wants to choose the layouts and features Source: https://academy.exceedlms.com

Which of these metrics is typically most important in measuring a direct response advertiser's performance on the Display Network? ·            Impressions ·            Clicks ·            Conversions ·            Clickthrough rate (CTR) Correct Answer is : Conversions Source: https://academy.exceedlms.com

Why is it recommended to separate Display Network campaigns from Search Network campaigns? ·            Separate campaigns allow for more accurate location targeting ·            Different campaign settings may be more effective on different networks ·            Higher bids are required to be successful on the Display Network ·            Lower clickthrough rates (CTRs) on the Display Network can negatively affect Quality Score Correct Answer is : Different campaign settings may be more effective on different networks Source: https://academy.exceedlms.com

A custom Lightbox ad must have a format hosted in: ·            DoubleClick Studio or Google Ads ·            Google Ads ·            DoubleClick Studio ·            DoubleClick Campaign Manager Bottom of Form Correct Answer is : DoubleClick Studio Source: https://academy.exceedlms.com

When should you use automated bidding? ·           If you have had 50-100 conversions over 15 days in a single campaign ·           If you have had 50-100 conversions over 30 days in a single campaign ·           If you have had 5-10 conversions over 30 days in a single campaign ·           If you have had 10-50 conversions over 15 days in a single campaign Correct Answer is : If you have had 50-100 conversions over 30 days in a single campaign Source: https://academy.exceedlms.com

Which ad format is recommended for driving action? ·            Responsive ads ·            TrueView ads  - already tired ·            Lightbox ads ·            Image ads Correct Answer is : TrueView ads Source: https://academy.exceedlms.com

You are interested in understanding how campaigns are driving traffic to your site. What metric would you look at to see how often people who see your ad end up clicking it? ·            Clickthrough rate ·            Conversion ·            Cost-per-click ·            Cost-per-acquisition Correct Answer is : Clickthrough rate Source: https://academy.exceedlms.com

Your client wants to place image and video ads on a wide variety of websites so people will see them while browsing those sites. Which type of Google Ads campaign would be best for that? ·           Search Network with YouTube opt-in ·           Display Network ·           Search Network ·           Search Network with Display opt-in Correct Answer is : Display Network Source: https://academy.exceedlms.com

Your client Ali has a car dealership. She wants to reach people who are actively researching electric cars and ready to buy one. Which type of targeting would you recommend? ·            Dynamic remarketing ·            Demographic targeting ·            In–market audiences ·            A broad affinity audience Correct Answer is : In–market audiences Source: https://academy.exceedlms.com

Which best practice is advisable when optimizing ad groups within a placement–targeted display campaign? ·            For each ad group, target groups of placements with similar themes ·            Create a separate ad group for each placement ·            Target a broad collection of placements with a single ad group ·            Move automatic and managed placements into separate ad groups Correct Answer is : For each ad group, target groups of placements with similar themes Source: https://academy.exceedlms.com

Your client Kevin works for a retailer that sells eco–friendly products. He wants to attract an audience with an established interest in his message. What type of targeting would you recommend? ·            Contextual product targeting ·            The “Green Living Enthusiasts” affinity audience ·            Demographic targeting ·            Gender targeting Correct Answer is : The “Green Living Enthusiasts” affinity audience Source: https://academy.exceedlms.com

An advertiser using viewable cost–per–thousand impressions (vCPM) bidding wants to maximize exposure on a specific set of sites selected for a new campaign. Which is a best practice when setting up the campaign? ·            Set bids on individual placements ·            Set bids at the ad group or campaign level ·            Create a campaign for each website ·            Choose websites that represent a variety of themes Correct Answer is : Set bids on individual placements Source: https://academy.exceedlms.com