Google Ads and Analytics Certification Exams

28.  When people search for your client's watch repair business, they use very specific terms like "vintage watch repairs". To show your ads for these searches, you'll want to use: Negative match keywords Exact match keywords Phrase match keywords Broad match keywords Correct Answer Exact match keywords

72.  A new Custom Channel Group may be applied retroactively to organize data that has been previously collected. False True Correct answer is: True

68.  What feature is required to track customer search terms on a website? Data Import Enhanced Ecommerce Site Search Search filters Correct answer is: Site Search

67.  When will Google Analytics be unable to identify sessions from the same user by default? When the sessions share the same browser cookie When the sessions happen in different browsers on the same device When the sessions happen in the same browser on the same day When the sessions happen in the same browser on the same device Correct answer is: When the sessions happen in different browsers on the same device

66.  What is not considered a default “medium” in Google Analytics? organic referral cpc google Correct answer is: google

65.  What scope applies to Custom Metrics? Hit Customer Session User Correct answer is: Hit

64.  To recognize users across different devices, what feature must be enabled? Attribution Models Google Ads Linking Audience Definitions User ID Correct answer is: User ID

62.  Which Goals are available in Google Analytics? Destination, Event, Duration, Pages/Screens per Session Destination, Event, Pageview, Social Location, Event, Time, Users per Session Pageview, Event, Transaction, Social Correct answer is: Destination, Event, Duration, Pages/Screens per Session

60.  Which metric reports on how often a channel contributes to a conversion prior to last-click attribution? Primary conversion Assisted conversion Second-to-last-click attribution Secondary conversion Correct answer is: Assisted conversion

58.  In Multi-Channel Funnel Reports, what channel would not be credited with a conversion? Social network Television commercials Paid and organic search Website referrals Correct answer is: Television commercials

57. What feature is required to send data from a web-connected device (like a point-of-sale system) to Google Analytics? Data Import The Measurement Protocol The Networking Protocol Browser cookies Correct answer is: The Measurement Protocol

56.  What feature is required to collect the number of comments users posted to a web page? Calculated Metric Custom Channel Groupings Custom Metric Custom Dimension Correct answer is: Custom Metric   

12.  What report indicates the pages of a website where users first arrived? Location report Landing Pages report Pages report All Pages report Correct answer is: Landing Pages report

11.  View filters are applied in what order? Creation date Alphabetical order Random order Sequential order Correct answer is: Sequential order

What report shows the percent of site traffic that visited previously? Sales Performance report New vs Returning report Frequency & Recency report Referrals report correct answer is: New vs Returning report

8.  What campaigns require manual tags on destination URLs for tracking? Autotagged campaigns Email campaigns Google Ads campaigns None of the above Correct answer is: Email campaigns

6. What is a “dimension” in Google Analytics? A comparison of data between two date ranges. An attribute of a data set that can be organized for better analysis. The total amount of revenue a business has made in a given date range. A report that offers information about your audience. Correct answer is: An attribute of a data set that can be organized for better analysis

5.  What report indicates the last page users viewed before leaving a website? Landing Pages report Exit Pages report All Pages report Pages report Correct answer is: Exit Pages report

4.  What feature must be enabled to use Multi-Channel Funnels? Advertising features In-page Analytics Custom dimensions Goals or Ecommerce Correct answer is: Goals or Ecommerce

What channel is not included in the default Channels report? Device Direct Display Organic Search Correct answer is: Device