What information does a target cost-per-acquisition (CPA) bid strategy need in order to find the optimal cost-per-click (CPC) bid for an ad each time it's eligible to appear?
What information does a target cost-per-acquisition (CPA) bid strategy need in order to find the optimal cost-per-click (CPC) bid for an ad each time it's eligible to appear? · Forecast data · Historical conversion data · Test conversions · Manual bid changes Correct Answer is : • Historical conversion data Source: https://academy.exceedlms.com
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