Google Ads and Analytics Certification Exams

32. Higher Quality Scores typically result in: higher costs and better ad positions lower costs only lower costs and better ad positions better ad positions only Correct Answer lower costs and better ad positions

7.   You can use Keyword Planner to identify: which text ads are performing best based on your keywords webpages where your ad can appear based on your keywords the amount of traffic potential keywords might get the number of negative keywords you should add Correct Answer the amount of traffic potential keywords might get

71.  What would prevent data from appearing in a Custom Report? Custom Report isn't shared with users in the same view Too many dimensions in a Custom Report A filter that removes all the data Too many metrics in a Custom Report Correct answer is: Custom Report isn't shared with users in the same view

69.  What campaign parameter is not available by default in Google Analytics ? utm_source utm_adgroup utm_content utm_medium Correct answer is: utm_adgroup

55. What data does Google Analytics prohibit collecting? Purchase amount Personally identifable information Billing city Product SKU(s) Correct answer is: Personally identifable information