Google Ads and Analytics Certification Exams

In addition to partner websites, where can you display your ads on the Google Display Network? (Choose 2)  (Select All Correct Responses) ·           Mobile sites that are part of the Google Display Network ·           YouTube.com ·           google.com ·           Any mobile site or mobile app Correct Answer is : YouTube.com Mobile sites that are part of the Google Display Network Source: https://academy.exceedlms.com

A direct response advertiser is primarily interested in generating conversions from a Display campaign. To get a potentially better return on investment, this advertiser should use: ·           target cost–per–acquisition (CPA) bidding ·           viewable cost–per–thousand impressions (vCPM) bidding ·           cost–per–day (CPD) bidding ·           cost–per–click (CPC) bidding Correct Answer is : target cost–per–acquisition (CPA) bidding Source: https://academy.exceedlms.com

What is your advertising objective if you've just launched a product and would like to show your ads to a varied group of consumers? ·            Drive action ·            Drive loyalty ·            Influence consideration ·            Build awareness Correct Answer is : Build awareness Source: https://academy.exceedlms.com

You’re running a campaign for a shoe company and notice that the sales trends show many customers are adding shoes to their shopping cart, but not buying them. How can you bring those customers back to actually buy the shoes? Send an email blast to all of your newsletter subscribers Launch a new marketing video Launch a new search campaign Create a remarketing list segment for shopping cart abandoners Correct Answer is : Create a remarketing list segment for shopping cart abandoners Source: https://academy.exceedlms.com

Display inventory on the Display Network is published by AdSense or: Right Media Google Ads Teracent The DoubleClick Ad Exchange Correct Answer is : The DoubleClick Ad Exchange Read More: https://academy.exceedlms.com