Google Ads and Analytics Certification Exams

Roxanne’s online estate-jewelry sales are lagging despite running a great text ad. What else might she do to drive sales? Use the Shopping ad format Increase her maximum cost-per-click (max. CPC) bid Add a location extension to her ad Increase the number of keywords in each ad group Correct Answer is : Use the Shopping ad format Source: https://academy.exceedlms.com

Daley is managing multiple google Ads accounts for a grocery store chain and using conversion tracking. What might make her daily Ads tasks simpler? Combining the accounts for streamlined reporting Using multiple conversion code snippets with single-account conversion tracking Setting up automated conversion rules for both accounts Using 1 conversion code snippet with cross-account conversion tracking Correct Answer is : Using 1 conversion code snippet with cross-account conversion tracking Source: https://academy.exceedlms.com

To get an idea of whether you should continue to run a Search Network campaign on search partner sites, you can: evaluate the campaign's performance on search partner sites vs. display partner sites segment the campaign's data by network and evaluate its performance on search partner sites review the Overviews page to see the top searches on Google.com that caused your ads to display use Keyword Planner to evaluate how the campaign might perform better on search partner sites Correct Answer is : segment the campaign's data by network and evaluate its performance on search partner sites Source: https://academy.exceedlms.com

An advertiser attempts to enable target cost-per-acquisition (CPA) bidding but the option isn’t available. The most likely reason is that the advertiser: ·            has fewer than 15 conversions in the last 30 days ·            is using another automated bid strategy ·            has fewer than 5 conversions in the last 15 days ·            is using Google Analytics Correct Answer is : •               has fewer than 15 conversions in the last 30 days Source: https://academy.exceedlms.com

An advertiser who uses ad scheduling has a custom bid adjustment for 9 p.m. to 12 a.m. on weeknights. The normal bid is US$0.40 and the bid multiplier is -25%. How much is the advertiser bidding for that time period? ·            US$0.31 ·            US$0.30 ·            US$0.03 ·            US$0.32 Correct Answer is : •               US$0.30 Source: https://academy.exceedlms.com

How might you explain to an account manager why she should identify how much a conversion costs when setting up conversion tracking for a client's Search Network campaign? ·            Knowing the cost-per-conversion can help her better optimize the campaign's keywords ·            Knowing the cost-per-conversion can help her better optimize the campaign's bids and budgets ·            Cost-per-conversion data can indicate whether her profit will increase ·            Cost-per-conversion data can be compared with competitors’ cost-per-conversion data Correct Answer is : Knowing the cost-per-conversion can help her better optimize the campaign's bids and budgets Source: https://academy.exceedlms.com

The owners of a coffeehouse would like to run an "afternoon espresso" promotion to increase sales on weekdays. Which Google Ads feature would be most effective for preventing their search ads from appearing at night and on weekends? ·            Automatic bidding ·            Keyword Planner ·            Custom ad scheduling ·            Managed placements Correct Answer is : •               Custom ad scheduling Source: https://academy.exceedlms.com

You want to see how raising your client’s target cost-per-acquisition (CPA) might affect his ad performance. Which tool could help? ·            Target CPA Simulator ·            Target Bid Simulator ·            Target CPA Planner ·            Keyword Simulator Correct Answer is : •               Target CPA Simulator Source: https://academy.exceedlms.com

Hannah is having a sale. In her ads, she wants to include the amount of time left in the sale. What’s the best way to do this? ·            Note the sale end date in the text ·            Insert the Ads clock icon in each ad ·            Use the “Countdown” function ·            Use the “Sale duration” function Correct Answer is : •               Use the “Countdown” function Source: https://academy.exceedlms.com

To optimize a client's campaign to get the most out of her mobile advertising, you can: ·            use the maximize clicks flexible bidding strategy to increase the number of clicks her ads get from users viewing her ads on mobile devices ·            edit the campaign's ad text to include information about how customers can purchase her product on their computers ·            set a mobile bid adjustment for the campaign based on insights from estimated cross-device conversion and total estimated conversion data ·            set shorter conversion windows to capture users who convert after researching on multiple devices Correct Answer is : •               set a mobile bid adjustment for the campaign based on insights from e...

Keyword Planner can do all of these things except: ·            provide historical statistics on search volume ·            suggest keywords and ad groups that may not have occurred to you ·            Show search volume trends ·            provide Quality Score estimates and validate keywords Correct Answer is : •               provide Quality Score estimates and validate keywords Source: https://academy.exceedlms.com