Google Ads and Analytics Certification Exams

Your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products. You recommend using the Search Network with Display Select because the Display Option: uses keywords to target web pages with relevant content and uses predictive models to determine which pages are most likely to result in conversions optimizes keywords and applies affinity targeting conversion models to target ads uses dynamic placement to target web pages and applies predictive conversion models to target ads optimizes affinity targeting to place ads on all relevant web pages Correct Answer is: uses keywords to target web pages with relevant content and uses predictive models to determine which pages are most likely to result in conversions Source: https://academy.exceedlms.com

An ad group contains the phrase-matched keyword "underwater camera." Which search query may trigger an ad in this ad group to be shown? underwater digital camera underwater camera case underwater lens camera camera for use under water Correct Answer is : underwater camera case Source: https://academy.exceedlms.com

Megan enabled target cost-per-acquisition (CPA) bidding in all six of her campaigns. How can she tell if it’s improving her campaign performance? Compare average CPA and conversion rate before and after using target CPA bidding Enable and disable target CPA bidding every other day to observe differences Install a new conversion tracking code Monitor overall changes in clicks received Correct Answer is : Compare average CPA and conversion rate before and after using target CPA bidding Source: https://academy.exceedlms.com

According to Google data, after seeing an ad on their smartphone, more than half of people: do a mobile search go to a store and buy the product go to the company's website and buy the product send a text Correct Answer is : do a mobile search Source: https://academy.exceedlms.com

Dustin wants to write a great text ad that will get people's attention when they're searching on Google. What should he do to generate the most clicks? Include his keywords in the ad text Include his business address in the ad text Put the ad headline in all capital letters Put special characters in the ad headline Correct Answer is : Include his keywords in the ad text Source: https://academy.exceedlms.com

Small-business owner Marcos set up his Google Ads campaign by thinking of “obvious” keywords off of the top of his head. What’s one way he might improve them? See the suggestions on the Keywords page Click the “Automatic keyword refresh” button See the suggestions on the Opportunities page Stick with the current keywords for 2 months to collect enough viable data Correct Answer is : See the suggestions on the Opportunities page Source: https://academy.exceedlms.com

Search terms report data shows that people who click on ads promoting your prescription glasses were searching for terms like "wine glasses" and "drinking glasses." Which might you add as negative keywords to prevent your ads from showing on such searches? "prescription" and "glasses" "wine" and "drinking" "glasses" and "wine" "drinking" and "glasses" Correct Answer is : "wine" and "drinking" Source: https://academy.exceedlms.com

You're reviewing the campaigns of a new client who wants to better promote his child daycare facility to parents researching childcare on their mobile devices. Currently, his ads include generic text about childcare. To optimize his ads for mobile, you might create an ad with: the computer version of the facility's website as the landing page, and a headline and description text that encourages people to sign up for the facility's newsletter a headline and description text that encourages people to sign up for a tour, and uses location extensions so they know where the client's business is located a headline and description text that includes a customer testimonial, and uses the previous visits automated ad extension to let people see when they last visited the client's website the mobile version of the facility's website as the landing page, and uses an interactive video showing current students and teach...

An advertiser targeting only France determines that clicks have been received from people in Switzerland. Why might this happen? People located in France are using Swiss-related words like “hotels in Switzerland” Swiss people are searching on Google for information about Switzerland French people visiting Switzerland are searching on Google for information about Switzerland People located in Switzerland are searching using France-related words, like “hotels in Paris” Correct Answer is : People located in Switzerland are searching using France-related words, like “hotels in Paris” Source: https://academy.exceedlms.com

Your client sells gardening supplies online. You suggest she use sitelinks because they can: be used with Shopping campaigns take people to blogs about gardening bring people to her site from blogs about gardening take people to subpages on her site about gloves, tools, and fertilizer Correct Answer is : take people to subpages on her site about gloves, tools, and fertilizer Source: https://academy.exceedlms.com

Which option can you use to capture potential business later in the day, even on a limited budget? ·            Ad automation ·            Bid capping ·            Ad delivery ·            Bid allocation Correct Answer is : •               Ad delivery Source: https://academy.exceedlms.com

According to Google data, 70% of mobile searchers who've recently made a purchase have: ·           clicked to call a business from the search results page ·           saved a business as a contact on their phone ·           called a similar business from their phone ·           visited a business's website from the search results page Correct Answer is : •               clicked to call a business from the search results page Source: https://academy.exceedlms.com