Megan enabled target cost-per-acquisition (CPA) bidding in all six of her campaigns. How can she tell if it’s improving her campaign performance?
Megan enabled target
cost-per-acquisition (CPA) bidding in all six of her campaigns. How can she
tell if it’s improving her campaign performance?
- Compare
average CPA and conversion rate before and after using target CPA bidding
- Enable
and disable target CPA bidding every other day to observe differences
- Install
a new conversion tracking code
- Monitor
overall changes in clicks received
Correct
Answer is :
- Compare
average CPA and conversion rate before and after using target CPA bidding
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