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Your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products. You recommend using the Search Network with Display Select because the Display Option:

Your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products. You recommend using the Search Network with Display Select because the Display Option: uses keywords to target web pages with relevant content and uses predictive models to determine which pages are most likely to result in conversions optimizes keywords and applies affinity targeting conversion models to target ads uses dynamic placement to target web pages and applies predictive conversion models to target ads optimizes affinity targeting to place ads on all relevant web pages Correct Answer is : uses keywords to target web pages with relevant content and uses predictive models to determine which pages are most likely to result in conversions Source: https://academy.exceedlms.com
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Your client has a cupcake shop in a hard-to-find alley in San Francisco. She’s advertising on the Display Network. What’s the best way to help people find her?

Your client has a cupcake shop in a hard-to-find alley in San Francisco. She’s advertising on the Display Network. What’s the best way to help people find her? Add a location extension to her ad Advertise on the Search network as well as the Display Network Add a map showing her location to her ads Prominently feature her street address in bold text Correct Answer is : Add a location extension to her ad Source: https://academy.exceedlms.com
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If one of your display ad groups isn’t serving due to incorrect target and bid settings, what should you do?

If one of your display ad groups isn’t serving due to incorrect target and bid settings, what should you do? Set the targeting for the campaign to “Target all” and resubmit the ad Set the targeting for the ad group to “Target all” Set the targeting for the ad group to “Broad reach” Set all targeting for the ad group to “Observations” and at least one targeting method to “Targeting” Correct Answer is : Set all targeting for the ad group to “Observations” and at least one targeting method to “Targeting” Source: https://academy.exceedlms.com
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An advertiser who wants to target specific categories of video content on the Display Network should:

An advertiser who wants to target specific categories of video content on the Display Network should: add the keyword ‘video’ to the campaign target the Search Network use video ad use the AdWords for Video Tool Correct Answer is : use video ad Source: https://academy.exceedlms.com
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Someone browsing the Internet sees a Google Ads display ad for laptop computers on a Display Network site, but doesn't click on it. Two weeks later, she's interested in buying a laptop and decides to visit the site from the ad. She finds the site by doing a Google search, goes directly to it, and buys a laptop. In this scenario, view–through conversions would be valuable for the advertiser because it could:

Someone browsing the Internet sees a Google Ads display ad for laptop computers on a Display Network site, but doesn't click on it. Two weeks later, she's interested in buying a laptop and decides to visit the site from the ad. She finds the site by doing a Google search, goes directly to it, and buys a laptop. In this scenario, view–through conversions would be valuable for the advertiser because it could: •             track the number of people who saw the ad but didn't convert •             track the IP addresses of people who saw the ad •             measure the number of conversions associated with ad impressions •             measure the number of potential clicks associated with ad impressions Correct Answer is : measure the number of potential clicks associated with ad impressions Source: https://academy.exceedlms.com
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Which ad format is easiest to create and edit, and has the widest reach on the Display Network?

Which ad format is easiest to create and edit, and has the widest reach on the Display Network? ·            Text ads ·            Display ads ·            Video ads ·            Rich media ads Correct Answer is : Text ads Source: https://academy.exceedlms.com
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If an advertiser chooses to run ads in image formats, Google will:

If an advertiser chooses to run ads in image formats, Google will: ·            display these ads on the Search Network ·            charge an additional fee to serve these ads ·            require that cost–per–thousand impressions (CPM) bidding be used ·            display these ads on the Display Network Correct Answer is : display these ads on the Display Network Source: https://academy.exceedlms.com
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