Someone browsing the Internet sees a Google Ads display ad for laptop computers on a Display Network site, but doesn't click on it. Two weeks later, she's interested in buying a laptop and decides to visit the site from the ad. She finds the site by doing a Google search, goes directly to it, and buys a laptop. In this scenario, view–through conversions would be valuable for the advertiser because it could:

Someone browsing the Internet sees a Google Ads display ad for laptop computers on a Display Network site, but doesn't click on it. Two weeks later, she's interested in buying a laptop and decides to visit the site from the ad. She finds the site by doing a Google search, goes directly to it, and buys a laptop. In this scenario, view–through conversions would be valuable for the advertiser because it could:

•             track the number of people who saw the ad but didn't convert

•             track the IP addresses of people who saw the ad

•             measure the number of conversions associated with ad impressions

•             measure the number of potential clicks associated with ad impressions



Correct Answer is :

measure the number of potential clicks associated with ad impressions


Source: https://academy.exceedlms.com

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