A direct response advertiser is primarily interested in generating conversions from a Display campaign. To get a potentially better return on investment, this advertiser should use:

A direct response advertiser is primarily interested in generating conversions from a Display campaign. To get a potentially better return on investment, this advertiser should use:
·          target cost–per–acquisition (CPA) bidding
·          viewable cost–per–thousand impressions (vCPM) bidding
·          cost–per–day (CPD) bidding
·          cost–per–click (CPC) bidding

Correct Answer is :
target cost–per–acquisition (CPA) bidding


Source: https://academy.exceedlms.com

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