An advertiser using viewable cost–per–thousand impressions (vCPM) bidding wants to maximize exposure on a specific set of sites selected for a new campaign. Which is a best practice when setting up the campaign?

An advertiser using viewable cost–per–thousand impressions (vCPM) bidding wants to maximize exposure on a specific set of sites selected for a new campaign. Which is a best practice when setting up the campaign?
·          Set bids on individual placements
·          Set bids at the ad group or campaign level
·          Create a campaign for each website
·          Choose websites that represent a variety of themes

Correct Answer is :
Set bids on individual placements


Source: https://academy.exceedlms.com

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