An advertiser implements target cost-per-acquisition (CPA) bidding and notices that the campaigns are receiving fewer conversions. What could help increase the number of conversions?
An advertiser implements target
cost-per-acquisition (CPA) bidding and notices that the campaigns are receiving
fewer conversions. What could help increase the number of conversions?
·
Specify the bid amount for each individual
campaign
·
Set the campaign budget to a 30-day cycle
·
Try a different automated bid strategy
·
Increase
the target CPA bid
Correct
Answer is :
•
Increase the target CPA bid
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