An advertiser enables target cost-per-acquisition (CPA) bidding and notices that conversions decrease. What might cause this?

An advertiser enables target cost-per-acquisition (CPA) bidding and notices that conversions decrease. What might cause this?

·          The target CPA bid was higher than the recommended amount
·          The target CPA bid was lower than the recommended amount
·          The conversion tracking code snippet was not added to the site
·          The cost-per-click (CPC) bid was lower than the recommended amount

Correct Answer is :
•               The target CPA bid was lower than the recommended amount


Source: https://academy.exceedlms.com

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