A client is asking you why he should evaluate the number of clicks on his search ads relative to the number of impressions received. What should you tell him?

A client is asking you why he should evaluate the number of clicks on his search ads relative to the number of impressions received. What should you tell him?
·          He can better understand what happens after potential customers click his ads
·          He can better understand whether potential customers find his ads appealing
·          He can get an idea of how many people who've seen his ads actually became customers
·          He can get an idea of how many people double clicked his ads


Correct Answer is :
•               He can better understand whether potential customers find his ads appealing


Source: https://academy.exceedlms.com

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