You manage the campaigns for a client that runs a wine tour business in Florence. The ads have stopped showing on Google. If the budget is limited, what might help make sure the ads show?

You manage the campaigns for a client that runs a wine tour business in Florence. The ads have stopped showing on Google. If the budget is limited, what might help make sure the ads show?

·          Raise the target cost-per-acquisition (CPA) bid
·          Use target outranking share bidding
·          Improve the quality of the campaigns' keywords by making sure they're relevant to the ads' text and landing pages
·          Use accelerated delivery to show the ads throughout the day to make sure that the entire budget isn't spent in the morning

Correct Answer is :
•               Improve the quality of the campaigns' keywords by making sure they're relevant to the ads' text and landing pages


Source: https://academy.exceedlms.com

Comments

Post a Comment

Popular posts from this blog

What information does a target cost-per-acquisition (CPA) bid strategy need in order to find the optimal cost-per-click (CPC) bid for an ad each time it's eligible to appear?

What information does a target cost-per-acquisition (CPA) bid strategy need in order to find the optimal cost-per-click (CPC) bid for an ad each time it's eligible to appear? ·            Forecast data ·            Historical conversion data ·            Test conversions ·            Manual bid changes Correct Answer is : •               Historical conversion data Source: https://academy.exceedlms.com
Read more

Your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products. You recommend using the Search Network with Display Select because the Display Option:

Your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products. You recommend using the Search Network with Display Select because the Display Option: uses keywords to target web pages with relevant content and uses predictive models to determine which pages are most likely to result in conversions optimizes keywords and applies affinity targeting conversion models to target ads uses dynamic placement to target web pages and applies predictive conversion models to target ads optimizes affinity targeting to place ads on all relevant web pages Correct Answer is : uses keywords to target web pages with relevant content and uses predictive models to determine which pages are most likely to result in conversions Source: https://academy.exceedlms.com
Read more

Which ad rotation setting shows all ads in an ad group, even those with a lower clickthrough or conversion rate?

Which ad rotation setting shows all ads in an ad group, even those with a lower clickthrough or conversion rate? ·            Optimize for conversions ·            Rotate indefinitely ·            Rotate evenly ·            Optimize for clicks Correct Answer is : •               Rotate evenly Source: https://academy.exceedlms.com
Read more