Jonathan, who has a Bay Area sailing excursion business, notices that his text ads show below a competitor’s in search results when people enter keywords like “sailing excursions on San Francisco Bay.” Which automated bid strategy could help him attain the top position?

Jonathan, who has a Bay Area sailing excursion business, notices that his text ads show below a competitor’s in search results when people enter keywords like “sailing excursions on San Francisco Bay.” Which automated bid strategy could help him attain the top position?

·          Maximize clicks

·          Enhanced cost-per-click (ECPC)

·          Target outranking share

·          Target return on ad spend (ROAS)

Correct Answer is :

•               Target outranking share

Source: https://academy.exceedlms.com