You're working on the bidding strategy for a Search Network campaign. If the cost-per-conversion for mobile is lower than for desktop, how might you optimize the bidding strategy to increase the number of conversions?

You're working on the bidding strategy for a Search Network campaign. If the cost-per-conversion for mobile is lower than for desktop, how might you optimize the bidding strategy to increase the number of conversions?

·          Decrease the mobile bid adjustment for the campaign
·          Increase the mobile bid adjustment for the campaign
·          Decrease the number of mobile-optimized text ads
·          Increase the number of mobile-optimized text ads

Correct Answer is :
•               Increase the mobile bid adjustment for the campaign


Source: https://academy.exceedlms.com

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