An advertiser would benefit from using affinity audience targeting if they want to reach people:

An advertiser would benefit from using affinity audience targeting if they want to reach people:
  • regardless of their particular interests
  • who’ve already visited their website
  • with a very specific interest, for example, avid marathon runners
  • with a particular broad interest, for example, sports fans

Correct Answer is :
with a particular broad interest, for example, sports fans


Comments

Popular posts from this blog

What information does a target cost-per-acquisition (CPA) bid strategy need in order to find the optimal cost-per-click (CPC) bid for an ad each time it's eligible to appear?

You have a budget of US$75 per day for your client’s Search campaign, and you’d like to set a maximum cost-per-click (max. CPC) bid of US$1. How can you validate that this is the right bid amount for getting the most clicks?

An advertiser wants to improve the position of Google ads on Google but isn't willing to raise bids. What else could increase Ad Rank?