On the Display Network, enhanced cost–per–click (ECPC) automatically:

On the Display Network, enhanced cost–per–click (ECPC) automatically:
·          sets bids to help you get as many conversions as possible
·          sets bids to help you get the most clicks within your target spend amount
·          adjusts your manual bid up or down based on each click’s likelihood to result in a conversion
·          sets bids to maximize your conversion value while trying to reach an average return on ad spend

Correct Answer is :
adjusts your manual bid up or down based on each click’s likelihood to result in a conversion


Source: https://academy.exceedlms.com

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