If an advertiser has the same keyword in 2 different ad groups, the one entered in a given auction will have the:

If an advertiser has the same keyword in 2 different ad groups, the one entered in a given auction will have the:

·          highest maximum cost-per-click (max. CPC) bid
·          highest Ad Rank
·          highest cost-per-acquisition (CPA) bid
·          lowest maximum CPC bid

Correct Answer is :
•               highest Ad Rank

Source: https://academy.exceedlms.com

Comments

Post a Comment

Popular posts from this blog

An advertiser wants to improve the position of Google ads on Google but isn't willing to raise bids. What else could increase Ad Rank?

An advertiser wants to improve the position of Google ads on Google but isn't willing to raise bids. What else could increase Ad Rank? ·            Make changes to improve the components of Quality Score ·            Review impression share data to identify missed opportunities ·            Lower bids on keywords with a low clickthrough rate (CTR) ·            Change keyword match types from exact match to phrase match Correct Answer is : •               Make changes to improve the components of Quality Score Source: https://academy.exceedlms.com
Read more

You have a budget of US$75 per day for your client’s Search campaign, and you’d like to set a maximum cost-per-click (max. CPC) bid of US$1. How can you validate that this is the right bid amount for getting the most clicks?

You have a budget of US$75 per day for your client’s Search campaign, and you’d like to set a maximum cost-per-click (max. CPC) bid of US$1. How can you validate that this is the right bid amount for getting the most clicks? ·            Try various CPC amounts to determine the average ·            Bid across multiple ad groups to determine the average ·            Use bid simulators to see CPC estimates ·            Raise your max. CPC to US$3 to cover possible competitive bids Correct Answer is : •               Use bid simulators to see CPC estimates Source: https://academy.exceedlms.com
Read more

When setting up a Search Network campaign for a client, you want her ad to get as many clicks as possible within her budget. Which bid strategy should you use to achieve this goal?

12.  When setting up a Search Network campaign for a client, you want her ad to get as many clicks as possible within her budget. Which bid strategy should you use to achieve this goal? Manual cost-per-click (CPC) Cost-per-thousand impressions (CPM) Maximize Clicks Cost-per-acquisition (CPA) Correct Answer Maximize Clicks
Read more