You are leading a brand awareness campaign for a car company, and you'd like to create buzz for your new model. Which metrics do you need to look at in your reports?

You are leading a brand awareness campaign for a car company, and you'd like to create buzz for your new model. Which metrics do you need to look at in your reports?
·          Conversion delay and cost-per-acquisition
·          Impressions, reach, frequency
·          Clickthrough rate and cost-per-click
·          Impressions and conversions


Correct Answer is :
Impressions, reach, frequency

Source: https://academy.exceedlms.com

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