Which bidding option is best suited for an advertiser focused on branding goals?

Which bidding option is best suited for an advertiser focused on branding goals?
·          Viewable cost–per–thousand impressions (vCPM)
·          Cost–per–click (CPC)
·          Effective cost–per–thousand impressions (eCPM)
·          Cost per acquisition (CPA)


Correct Answer is :
Viewable cost–per–thousand impressions (vCPM)

Source: https://academy.exceedlms.com

Comments

Post a Comment

Popular posts from this blog

What information does a target cost-per-acquisition (CPA) bid strategy need in order to find the optimal cost-per-click (CPC) bid for an ad each time it's eligible to appear?

What information does a target cost-per-acquisition (CPA) bid strategy need in order to find the optimal cost-per-click (CPC) bid for an ad each time it's eligible to appear? ·            Forecast data ·            Historical conversion data ·            Test conversions ·            Manual bid changes Correct Answer is : •               Historical conversion data Source: https://academy.exceedlms.com
Read more

Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text?

44.  Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text? A prominent headline like “TRIAL MEMBERSHIPS AVAILABLE” A call-to-action like "Visit our gym now" A promotion like "20% off fitness classes" A call-to-action like "Sign up for a free trial" Correct Answer A call-to-action like "Sign up for a free trial"
Read more