Which bidding option is best suited for an advertiser focused on branding goals?

Which bidding option is best suited for an advertiser focused on branding goals?
·          Viewable cost–per–thousand impressions (vCPM)
·          Cost–per–click (CPC)
·          Effective cost–per–thousand impressions (eCPM)
·          Cost per acquisition (CPA)


Correct Answer is :
Viewable cost–per–thousand impressions (vCPM)

Source: https://academy.exceedlms.com

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