When optimizing for the Display Network, a clear call–to–action (CTA) in the ad text is important in order to:

When optimizing for the Display Network, a clear call–to–action (CTA) in the ad text is important in order to:

·          increase overall impressions for the ad

·          improve the Quality Score of the ad on all Google properties

·          identify the traffic to your website that was generated by Google Ads ads

·          set expectations for customers who are in various stages of the buying cycle

Correct Answer is :

set expectations for customers who are in various stages of the buying cycle

Source: https://academy.exceedlms.com