When optimizing for the Display Network, a clear call–to–action (CTA) in the ad text is important in order to:

When optimizing for the Display Network, a clear call–to–action (CTA) in the ad text is important in order to:
·          increase overall impressions for the ad
·          improve the Quality Score of the ad on all Google properties
·          identify the traffic to your website that was generated by Google Ads ads
·          set expectations for customers who are in various stages of the buying cycle


Correct Answer is :
set expectations for customers who are in various stages of the buying cycle

Source: https://academy.exceedlms.com

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