What information does a target cost-per-acquisition (CPA) bid strategy need in order to find the optimal cost-per-click (CPC) bid for an ad each time it's eligible to appear? · Forecast data · Historical conversion data · Test conversions · Manual bid changes Correct Answer is : • Historical conversion data Source: https://academy.exceedlms.com
You have a budget of US$75 per day for your client’s Search campaign, and you’d like to set a maximum cost-per-click (max. CPC) bid of US$1. How can you validate that this is the right bid amount for getting the most clicks? · Try various CPC amounts to determine the average · Bid across multiple ad groups to determine the average · Use bid simulators to see CPC estimates · Raise your max. CPC to US$3 to cover possible competitive bids Correct Answer is : • Use bid simulators to see CPC estimates Source: https://academy.exceedlms.com
An advertiser wants to improve the position of Google ads on Google but isn't willing to raise bids. What else could increase Ad Rank? · Make changes to improve the components of Quality Score · Review impression share data to identify missed opportunities · Lower bids on keywords with a low clickthrough rate (CTR) · Change keyword match types from exact match to phrase match Correct Answer is : • Make changes to improve the components of Quality Score Source: https://academy.exceedlms.com
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