What information does a target cost-per-acquisition (CPA) bid strategy need in order to find the optimal cost-per-click (CPC) bid for an ad each time it's eligible to appear? · Forecast data · Historical conversion data · Test conversions · Manual bid changes Correct Answer is : • Historical conversion data Source: https://academy.exceedlms.com
An advertiser wants to improve the position of Google ads on Google but isn't willing to raise bids. What else could increase Ad Rank? · Make changes to improve the components of Quality Score · Review impression share data to identify missed opportunities · Lower bids on keywords with a low clickthrough rate (CTR) · Change keyword match types from exact match to phrase match Correct Answer is : • Make changes to improve the components of Quality Score Source: https://academy.exceedlms.com
58. In Multi-Channel Funnel Reports, what channel would not be credited with a conversion? Social network Television commercials Paid and organic search Website referrals Correct answer is: Television commercials
Comments
Post a Comment