James is marketing an online training course and wants to improve his campaign performance. He analyzes the conversion-tracking data and realizes most course registrations are coming from Atlanta, GA. What should he do?

James is marketing an online training course and wants to improve his campaign performance. He analyzes the conversion-tracking data and realizes most course registrations are coming from Atlanta, GA. What should he do?
·          Limit the number of times an individual in that region sees the ad
·          Buy more ad inventory in that region
·          Lower the bid for inventory targeting that region
·          Run remarketing campaigns only in that region

Correct Answer is :
Buy more ad inventory in that region


Comments

Popular posts from this blog

What information does a target cost-per-acquisition (CPA) bid strategy need in order to find the optimal cost-per-click (CPC) bid for an ad each time it's eligible to appear?

You have a budget of US$75 per day for your client’s Search campaign, and you’d like to set a maximum cost-per-click (max. CPC) bid of US$1. How can you validate that this is the right bid amount for getting the most clicks?

An advertiser wants to improve the position of Google ads on Google but isn't willing to raise bids. What else could increase Ad Rank?