A running shoe company wants to reach "avid marathon runners" instead of just "sports fans". Which targeting method should this advertiser use?

A running shoe company wants to reach "avid marathon runners" instead of just "sports fans". Which targeting method should this advertiser use?
·          Demographic targeting
·          Affinity audiences
·          Custom affinity audiences
·          Managed Placements

Correct Answer is :
Custom affinity audiences


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