Your client's product costs US$50 to produce, and it sells for US$150. She's sold 10 units and spent US$700 on her Ads campaign. How would you calculate her return on investment (ROI) to help her understand the benefit of using Ads?

Your client's product costs US$50 to produce, and it sells for US$150. She's sold 10 units and spent US$700 on her Ads campaign. How would you calculate her return on investment (ROI) to help her understand the benefit of using Ads?

·          US$1500 (revenue) / US$1200 (cost + Ads spend)
·          [US$1500 (revenue) – 10 (number of products sold)] / US$1200 (cost + Ads spend)
·          [US$150 (sales price) – US$1500 (cost)] / US$700 (Ads spend)
·          [US$1500 (revenue) – US$1200 (cost + Ads spend)] / US$1200 (cost + Ads spend)


Correct Answer is :
•               [US$1500 (revenue) – US$1200 (cost + Ads spend)] / US$1200 (cost + Ads spend)


Comments

Popular posts from this blog

What information does a target cost-per-acquisition (CPA) bid strategy need in order to find the optimal cost-per-click (CPC) bid for an ad each time it's eligible to appear?

You have a budget of US$75 per day for your client’s Search campaign, and you’d like to set a maximum cost-per-click (max. CPC) bid of US$1. How can you validate that this is the right bid amount for getting the most clicks?

An advertiser wants to improve the position of Google ads on Google but isn't willing to raise bids. What else could increase Ad Rank?