You can add a “+” modifier in front of the words in a broad match keyword to:

You can add a “+” modifier in front of the words in a broad match keyword to:

·          specify that someone’s search must include certain words or their close variations

·          override a negative keyword with a positive one

·          indicate that this keyword should be dynamically inserted in your ad text

·          specify that certain words and their close variants be prioritized

Correct Answer is :

•               specify that someone’s search must include certain words or their close variations

Source: https://academy.exceedlms.com