Why would the data for a Search Network campaign show conversions but no view-through conversions?

Why would the data for a Search Network campaign show conversions but no view-through conversions?


·          A view-through conversion is counted when someone sees an ad in Google Search and calls the business
·          A view-through conversion is counted when someone clicks on an ad in Google Search and converts on the site
·          A view-through conversion is counted when someone clicks on an image or rich media ad on the Display Network and converts on the site
·          A view-through conversion is counted when someone sees an image or rich media ad on the Display Network but doesn’t click, and later converts on the site

Correct Answer is :
•               A view-through conversion is counted when someone sees an image or rich media ad on the Display Network but doesn’t click, and later converts on the site


Source: https://academy.exceedlms.com

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