What information does a target cost-per-acquisition (CPA) bid strategy need in order to find the optimal cost-per-click (CPC) bid for an ad each time it's eligible to appear? · Forecast data · Historical conversion data · Test conversions · Manual bid changes Correct Answer is : • Historical conversion data Source: https://academy.exceedlms.com
44. Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text? A prominent headline like “TRIAL MEMBERSHIPS AVAILABLE” A call-to-action like "Visit our gym now" A promotion like "20% off fitness classes" A call-to-action like "Sign up for a free trial" Correct Answer A call-to-action like "Sign up for a free trial"
58. In Multi-Channel Funnel Reports, what channel would not be credited with a conversion? Social network Television commercials Paid and organic search Website referrals Correct answer is: Television commercials
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