To create a customer experience that’s relevant and useful at every touchpoint, a search advertiser should focus on:

To create a customer experience that’s relevant and useful at every touchpoint, a search advertiser should focus on:

·          launching a cross-device campaign

·          carrying over the theme of her traditional ad campaign to her online campaign

·          addressing consumers' needs

·          running ads only on mobile devices

Correct Answer is :

•               addressing consumers' needs

Source: https://academy.exceedlms.com