How would you determine the clickthrough rate (CTR) for a client's search ads?

How would you determine the clickthrough rate (CTR) for a client's search ads?

·          Divide the number of clicks the ad gets by the number of impressions it gets
·          Evaluate the number of clicks the ad accrues per day
·          Divide the number of impressions the ad gets by its average position
·          Divide the number of impressions the ad gets by the number of clicks it gets



Correct Answer is :
•               Divide the number of clicks the ad gets by the number of impressions it gets

Source: https://academy.exceedlms.com


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