Drew is selling math textbooks and using cost-per-click (CPC) bidding for his campaign. What’s the final cost each time his ad is clicked? • The projected maximum cost-per-click (max. CPC) • The average amount needed to make the ad appear somewhere on the page • The minimum amount needed to maintain a higher rank than the rank held by the next-highest bidder in the auction • The average amount charged each time someone clicks on his ad Correct Answer is : • The minimum amount needed to maintain a higher rank than the rank held by the next-highest bidder in the auction Source: https://academy.exceedlms.com

What can you learn from attribution reports?

·          The series of steps customers take after completing a conversion, including information on ads, clicks, and other elements of a campaign
·          The number of conversions the same customer completes after clicking an ad
·          Budget usage for all Search campaigns, including limitations and opportunities for more traffic
·          The series of steps customers take before completing a conversion, including information on ads, clicks, and other elements of a campaign


Correct Answer is :
•               The series of steps customers take before completing a conversion, including information on ads, clicks, and other elements of a campaign

Source: https://academy.exceedlms.com

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