Drew is selling math textbooks and using cost-per-click (CPC) bidding for his campaign. What’s the final cost each time his ad is clicked?

Drew is selling math textbooks and using cost-per-click (CPC) bidding for his campaign. What’s the final cost each time his ad is clicked?

·          The projected maximum cost-per-click (max. CPC)
·          The average amount needed to make the ad appear somewhere on the page
·          The minimum amount needed to maintain a higher rank than the rank held by the next-highest bidder in the auction
·          The average amount charged each time someone clicks on his ad

Correct Answer is :
•               The minimum amount needed to maintain a higher rank than the rank held by the next-highest bidder in the auction


Source: https://academy.exceedlms.com

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