Every time your ad is eligible to show, Google Ads calculates its Ad Rank using your bid amount, components of Quality Score, and:

57. Every time your ad is eligible to show, Google Ads calculates its Ad Rank using your bid amount, components of Quality Score, and:
  • the expected impact of extensions and other ad formats
  • your historical conversion rate
  • the daily budget you've set
  • the search ranking of your website

Correct Answer
your historical conversion rate

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