Every time your ad is eligible to show, Google Ads calculates its Ad Rank using your bid amount, components of Quality Score, and:

57. Every time your ad is eligible to show, Google Ads calculates its Ad Rank using your bid amount, components of Quality Score, and:
  • the expected impact of extensions and other ad formats
  • your historical conversion rate
  • the daily budget you've set
  • the search ranking of your website

Correct Answer
your historical conversion rate

Comments

Post a Comment

Popular posts from this blog

What information does a target cost-per-acquisition (CPA) bid strategy need in order to find the optimal cost-per-click (CPC) bid for an ad each time it's eligible to appear?

What information does a target cost-per-acquisition (CPA) bid strategy need in order to find the optimal cost-per-click (CPC) bid for an ad each time it's eligible to appear? ·            Forecast data ·            Historical conversion data ·            Test conversions ·            Manual bid changes Correct Answer is : •               Historical conversion data Source: https://academy.exceedlms.com
Read more

You have a budget of US$75 per day for your client’s Search campaign, and you’d like to set a maximum cost-per-click (max. CPC) bid of US$1. How can you validate that this is the right bid amount for getting the most clicks?

You have a budget of US$75 per day for your client’s Search campaign, and you’d like to set a maximum cost-per-click (max. CPC) bid of US$1. How can you validate that this is the right bid amount for getting the most clicks? ·            Try various CPC amounts to determine the average ·            Bid across multiple ad groups to determine the average ·            Use bid simulators to see CPC estimates ·            Raise your max. CPC to US$3 to cover possible competitive bids Correct Answer is : •               Use bid simulators to see CPC estimates Source: https://academy.exceedlms.com
Read more

An advertiser wants to improve the position of Google ads on Google but isn't willing to raise bids. What else could increase Ad Rank?

An advertiser wants to improve the position of Google ads on Google but isn't willing to raise bids. What else could increase Ad Rank? ·            Make changes to improve the components of Quality Score ·            Review impression share data to identify missed opportunities ·            Lower bids on keywords with a low clickthrough rate (CTR) ·            Change keyword match types from exact match to phrase match Correct Answer is : •               Make changes to improve the components of Quality Score Source: https://academy.exceedlms.com
Read more